To maximize the potential of the café in
society, it’s crucial to discover and recognize the potential of the café.
The Café, is this where a new era can begin ?Isn’t a cafe just a place to drink a cup of coffee? Although many people have an image of cafés in Paris as stylish and elegant places,
historically cafés have functioned as places where new philosophies and new movements were created and where history was made. The Enlightenment philosophy, the French Revolution,
Impressionism, existentialism and more were all born in Cafés.
Before I wrote this book, several art history researchers mentioned that many great artists gathered in the cafés of Paris. But almost no one analyzed the importance of the café as an
institution with the hypothesis that some cafés in Paris changed the points of view and the lives of the young people who gathered there, and helped them to become great artists. As
Montesquieu wrote, “Everyone who leaves this Café cannot help feeling that he has become 4 times more intelligent than when he entered.” What would happen if a café
maximized its potential and interacted with its clients? The objective of this book is to analyze what was happening in historical Cafes in Paris such as the Café de Flore in Saint-Germain des
Près and the Café Rotonde in Montparnasse.
In reality, the regular clients of any café don’t go there just to have a drink. They go there to get something important which is not written on the menu. The price of the drink is
rather an entrance fee of the place. The café is a place where the strict codes of society don’t apply, at least not the same codes. Inside a great café, clients have a sense of freedom
as if they were in their second home. I’m convinced that even in the 21st century, cafés have the same potential as before and could again become places where people can meet, gather
and make important things happen. Thus cafés could play a very important role in this society in which people feel isolated, excluded, useless, far away from everything. Once they start
talking to each other in a café, many things could change. To maximize the potential of the café in society, it’s crucial to discover and recognize the potential of the
café. That’s why I decided to republish this book in 2020 in Japan and hope to translate it in English to reach as many people in the world who indeed need some place like the
Café.
Chapter 1
Strange relationship between cafés and genius
Chapter 2
Genius who gathered in cafés in Paris
Genius and talents
Importance of the will
Desire to become someone
Chapter 3
Common point of pre-genius before going to
café
Different point of view from others
Isolation and madness
Desire to seek somewhere else
Chapter 4
Café, as a refuge
Café, as a liberal place
A kind of brotherhood in a café
Right to stay there
Freedom of thought
Chapter 5
Importance of the owner of the café
Affection for his clients
Recognition by the owner
to use the café as a second home
Counter of the café
Chapter 6
Interaction of the place and clients
Encounter with elder generation
Quality of the discussion in the café
Inspiration created via unexpected encounter
Place which promote the realization of
the creation
Network in the café which help to
spread new work of artists